Energy Drinks - Boost Or Bust?

The popularity of energy drinks over the last 15 years is astounding but not surprising. Targeted at a market segment who is in general young and on the go, promising increased alertness and stamina their meteoric growth is unsurpassed. A single major brand whose name is recognized by everyone, announced that they sold more than 4 billion cans worldwide in over 150 countries. That was just one brand in one year! Although their primary demographic is young adults and athletes, the average person on the go is often looking for a morning boost or mid-afternoon energy. So why not grab an energy drink? Is it really a good boost or a bad bust?